Skeptical of Higher Response Rates? Me Too…

Larry WitzelLife Lessons

The year 2014 has been a breakthrough year for evangelism marketing at SermonView. After 5 years of some success, grinding it out and learning from our mistakes, we suddenly found a marketing focal point that worked better than anything we’d ever seen. As we honed these discoveries over the following months, we consistently saw handbill mailings with double, triple and even quadruple the previous response rates. It has been truly astonishing.

The Apostle Paul wrote, “Let the one who boasts boast in the Lord” (2 Cor. 10:17 NIV). And Solomon wrote, “Unless the Lord builds the house, the builders labor in vain. Unless the Lord watches over the city, the guards stand watch in vain” (Ps. 127:1 NIV). So I want to be clear: if there is glory in what is happening at SermonView, it is God’s alone.

That doesn’t mean that I can sit idly by. This is exciting news! After decades of progressively declining response rates, down to below one per thousand, we’re suddenly seeing rates of two, three, and sometimes even more than four per thousand! For evangelistic meetings!

Skeptical? Me too. But I’ve seen the data, and it’s unequivocal. Churches across the country are seeing people on opening night that wouldn’t be there if not for the work God is doing through SermonView. I’m excited, and humbled, by the thought.

Don’t believe me? Good. We welcome your skepticism. The world is filled with advertising that shouts lies, and if it sounds too good to be true, it probably is. So don’t take my word. Ask around. We’ve done work in almost every conference across the country, and you likely know pastors and evangelists who have used SermonView for their evangelism marketing. Ask them about their results.

Then let’s talk about how we can serve you. Don’t feel comfortable moving your whole budget to us? That’s okay. Let’s do a split test, sending two different mail pieces to different carrier routes in your mailing area. We’ve got systems for tracking the results, and you’ll be able to see for yourself what a difference good marketing can make.

So give us a call, and let’s talk about your upcoming event. We’ll craft a mail piece for you that will improve your response rates, lower your cost per attendee, and reach a deeper, more diverse audience. I’m confident you’ll be pleased with the results.